Platform

Social listening and media monitoring in one workspace

Brand254 is social listening software with media monitoring, brand monitoring, sentiment analysis and competitive intelligence — so teams brief and alert without rebuilding a spreadsheet every Friday.

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Brand intelligence

One workspace between conversation and action

Brand254 combines AI social listening, media monitoring and sentiment analysis so marketing, PR, CX and agency teams get explained signals — not an unfiltered firehose. Start with social listening or media monitoring, then expand into competitors and AI.

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How it works

Four steps to actionable insights

Search public conversation, segment what matters, analyse with AI, then act with alerts and reports.

Collect the conversations that matter

Define brands, products, campaigns, competitors and risk terms. Brand254 pulls public posts, comments and coverage that match what you configure.

Brand, keyword and campaign queries in one workspace
Social and public web sources you can lawfully access
No private messages or closed-group claims

Why Brand254

Data, AI, analysis and reporting in one product

Interactive features for the jobs listening teams actually run — with honest scope on public sources.

Data coverage

Public sources, clearly scoped

Follow conversation where it is public — social networks, news, blogs, reviews and forums — with exact availability depending on platform access and the law.

X, LinkedIn, Facebook, Instagram, YouTube, TikTok where access allows
News and web coverage in the same programme
Transparent about what we cannot monitor

Social listening, media monitoring and more

Start with the capability you need today — brand monitoring, competitive intelligence or AI insights — then expand as the programme grows.

Alerts, reports and collaboration

Listening only matters if the right people see the signal in time — and can share a story stakeholders trust.

Dashboards

A shared view of the metrics and conversations a team follows.

Alerts

Email notifications when volume, sentiment or a topic crosses a threshold you set.

Reports

Period summaries for stakeholders who will not live in the product.

Workspaces

Separate projects for brands, campaigns or clients as your plan allows.

Brand254

See Brand254 against the questions you already have

Bring the brands, campaigns or issues you need to watch. Start a 14-day trial or book a demo.